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홈 > Exhibitors > Why IFS

Exhibitors

Why IFS

IFS is the largest international franchise show in Korea that is hosted by industry-leading association, KFA and organized by the best domestic exhibition organizer, Coex, and the biggest global exhibition organizer, Reed exhibitions. This collaboration will provide the most successful promotion opportunity to the headquarters of franchise with the know-how of attracting prospective franchisees and powerful awareness accumulated during 45 times of shows.

25000 Prospective Franchisees are Visiting
  1. Online
    Regular E-newsletter sent over 15 times a year to over 80,000 visitor database, SNS promotion via Facebook, Instagram, Blog, Kakaotalk year-round online viral marketing, Search engine ad, Google Display Network ad, Press release to major mass media
  2. Offline
    Advertisement in industry publications, Promotion in relevant exhibitors, Distribution of invitation tickets to over 30,000 shop owners and targeted visitors, Advertisement in shopping mall, major subway stations, and overpass bridges
  3. Attracts multi-unit franchisees and master franchises with the motivation to develop a franchise or a master franchise by VIP Program
  4. Operates start-up seminar and training program
Qualified visitor profiles to meet various brands’ needs
  1. Major Visitor Group. Ages in 30~40 (62%)
    • Higher interested in Entertainment, Rental Service, Trendy food restaurants brands
    • Targeting small sized brands with limited capital up to US$200,000
  2. Major Visitor Group. Ages above 50 (17%)
    • Higher interested in stable and traditional industry such as Restaurant, coin laundry shop, and claw machine
    • With budget more than US$300,000, capable of multi-unit contracts
The largest international franchise show in Korea
  1. Uses whole exhibition hall of 1st floor, Coex (10,348m2 in 2017 ->18,378m2 in 2018)
  2. Provides opportunity to enter the global market by inviting foreign buyers
All about Franchise under One Roof

Alongside with enlarging F＆B sector which is the biggest market in Korean franchise industry, expanding non-F＆B sectors such as Retail, Service to meet various needs

Promote Your Brand with IFS’s Year-round Marketing Platform
  1. Before the show
    • Provide brand information to future franchisees through online 1:1 biz-matching tool
    • Brand promotion with IFS official social networking sites, and E-newsletters
    • Brand logo exposure with IFS official website
  2. During the show
    • Raise brand awareness and recruit franchisees on site
    • Personalized meetings with future franchisees through 1:1 biz-matching
    • Introduction of notable brands on directory book
    • Brand logo exposure with floor map, and show guide
    • Ceiling banner installation in exhibition hall
    • Business Presentation at Central Stage
    • Maximize brand exposure as a sponsor
  3. After the show
    • Mobile directory sent to all pre-registered visitors including who did not show up onsite
    • Send regular E-newsletters
If you want more detailed information about year-round promotion and sponsorship,

please contact IFS Organizing Office

Tel: 82-2-6000-1567
email: ifs@reed-coex.co.kr